How To Grow your Business With B2B Lead Generation

The Ultimate Guide to B2B Lead Generation

Are you a freelancer, advertiser, data scientist, or recruiter looking to improve B2B relationships with lead generation in 2021? Then, you have come to the right place. When it comes to B2B lead generation, it is important that you know what really works. There are certain strategies that you need to try out to generate more leads. You will be amazed to know the difference these strategies can make. The strategies we mention here can be easily implemented without any hassle.

Before we take a look at these strategies, it is important that you keep in mind that having a clear system for calibrating the marketing strategy for each lead gen campaign is necessary. The last thing you want is to misalign and lose valuable insights. Implementing some type of marketing campaign frameworks such as a tool or spreadsheet will go a long way in helping you manage each strategy. So, what are you waiting for? Let’s take a look at how you can improve B2B relationships with lead generation.

1. Automate Lead Generation and Email Marketing Campaigns

Marketing automation is the hottest trend in email marketing at present. It can help you generate impeccable results for your B2B business. When you opt for automation, you get to cut out the manual workload of segmented list management and target user behaviors. In fact, you can expect to take your email marketing strategy to the next level by recovering as much as half of the abandoned carts and increase sales considerably.

A great way to automate lead generation and email marketing campaigns is by using ActiveCampaign. It is an all-in-one CRM, marketing, and email automation tool. The reason why you should use it is that it is packed with some amazing automation features that let you take the lead in your industry.

2. Give Something Away For Free

A great way to boost B2B lead generation is by giving something away for free. Everyone loves to receive things for free no matter what they say. It might seem like a basic email lead generation strategy. However, it can work wonders for your brand.

Even though users today are promised something for free, it does not mean that you cannot cash in on the strategy. It might cost you some money initially. But, it will pay back in dividends. You can expect to turn those free users into paying customers in no time.

As long as you provide value to businesses, you can rest assured that they will sign up for what you have to offer. There is no way around it.

3. Create Referral Campaigns

Another amazing idea for increasing B2B lead generation is creating referral campaigns. They allow you to turn your email leads into more email leads. The fact is that it is highly satisfying to turn your existing customers into new ones. Let them do all the hard work through referral campaigns. The best part is that you can easily automate the process with the right tool. For instance, ActiveCampaign allows you to set up an automated referral campaign based on your criteria.

The secret to a successful referral campaign is offering a strong enough incentive that encourages customers to refer your business to people they know. You can even offer a reward to both your customer and their contact to encourage them to spread the message.

4. Create Customer Re-engagement and Retention Campaigns

Keeping your B2B leads coming back is crucial. This is where re-engagement and retention campaigns come in handy. They help bring back your dead leads to life. It is the same as getting new leads. However, you can even expect increased loyalty. Successful interactions make all the difference. For instance, if you look at Grammarly, it does a great job of gamifying interaction. Award your customers a badge to get them to make a purchase once again.

5. Offer In-Depth Guides

The best way to generate new B2B leads is by offering in-depth guides. Since B2B leads require educational content, guides should be a priority. You should convert your blog posts into guides to generate maximum traction. You invest time, money, and effort into content creation for your social media, third-party sites, blog, and website. This is why it makes perfect sense to take all that content and turn it into a much larger piece.

For instance, you can combine your blog posts into a comprehensive guide such as It offers area guides for each location in the UAE and links all of its listings and content to provide greater value to its target audience. You should follow suit and create comprehensive guides to get customers hooked. Establish yourself as an authority in the desired field to generate maximum leads. You will be surprised to know the difference it makes. Creating better content will help you heaps.

6. Always Include Dynamic CTAs to Blog Posts

In addition to the above, it is vital that you add dynamic CTAs to all your blog posts. When you create in-depth guides, you also have to encourage your leads to take the desired action. This is only possible by adding dynamic CTAs towards the end of each post. It is an easy strategy to turn your blog readers into leads. Encourage them to subscribe and make a purchase.

The reason why you should not overlook this strategy is that you can turn all your blog readers into leads in no time. Rather than letting them go back to searching online, you should place CTAs to ensure that they take the right action.

7. Create Video Content

Video content creation is on the rise. Companies are finally realizing just how beneficial video content can be. This is why you need to follow suit by creating videos to generate leads. Do not just let leads just watch the footage and disappear. Tell them what they need to do so that they can do it. Your videos are incomplete without proper CTAs. They will allow you to convert interested leads and keep them coming back.

8. Segment Your Content Strategy

To make the most of your content strategy, you have to segment it. When it comes to email marketing and lead generation, segmentation is everything. Creating generic content for a broad audience is pointless. You would only end up wasting your time and effort. Instead, you need to segment the content strategy to target specific groups.

Learn as much as possible about your leads and use data to segment the content strategy. It will help point you in the right direction. You will find it to be the perfect strategy for generating more leads. Targeting each specific group is always better than targeting everyone with the same content.

9. Add Shareable Ideas to Your Content

If you want to maximize your reach and generate more B2B leads, you will need to pack your content with shareable ideas. Anyone who reads your content should want to share it with others. Getting technical SEO basics only scratches the surface. Things have become even more competitive now and you need to ensure that your content has plenty of shareable ideas that encourage users to talk about them with others. When links are confirmed by Google, it allows you to rank at the top. This is only possible when you pack your content with data and stats from trusted sources.

10. Update Old Content

Speaking of content, it is absolutely important that you update your old content. It is easy to forget about updating old content. Clean up old content and check all the content you have posted on a regular basis. The last thing you want is for your efforts to go to waste. Even the current article will continue to be updated in order to stay relevant.

When content becomes old, bad things start happening such as ranking drops, inaccuracies, and broken links. If you are not generating as many leads as you used to, chances are that you have not updated your old content for quite some time.

11. Personalize Landing Pages Based on Search Intent

The next thing that you need to do is personalize all your landing pages to match user search intent. As Google Ads brings in highly relevant traffic, you can personalize the landing pages to match the right keywords to boost your chances of generating leads. Dynamic Text Replacement is a great feature offered by Unbounce that you should test to ensure that your landing pages’ content matches the ads. It will ensure that you generate more leads than anticipated.

12. Create Remarketing Campaigns

Finally, you also have to create remarketing campaigns to keep your users engaged until they finally convert into leads. Although PPC does a great job at bringing high-quality traffic, you cannot expect most of the traffic to convert into leads immediately. Hence, you have to create remarketing campaigns to keep visitors engaged until they can make a decision.


B2B lead generation just got a whole lot easier with our post. From automating lead generation and email marketing campaigns to creating remarketing campaigns, each strategy that we have mentioned above is easy to implement and offers amazing results. It is about time that you got to work.