125 GB Twitch Data Leak Including Source Code And Payout Secrets

Twitch, a game streaming platform, has been the victim of the leak and reportedly leaked confidential company information and streamer revenue

twitch leaked data sonora solutions

The Amazon-owned company has more than 7 million creators streaming media every month, and the company announced the Twitch data leak news in a statement on Twitter on October 6

The company said they could confirm that a breach had occurred, and their team is working urgently to understand its severity.

According to the website Video Games Chronicle, an unknown hacker posted 125 GB of Twitch data to the online chat forum 4chan. According to reports, the published data includes

  • The source code of the website
  • Details of the creators payment
  • The names of the companies customers

According to the Video Games Chronicle report, the anonymous 4chan hackers who allegedly released Twitch data stated that he did so to “create more disruption and competition in the field of online video streaming.”

Since its launch in 2011, Twitch was acquired by Amazon for US$970 million in 2014. It is one of the most popular games streaming platforms, with millions of streaming media and more than 10 million users

Get twitch leaked data

The Twitch Data Leak Has Been Marked As “PART ONE,” Which Suggests That There May Be More

The Twitch data leak is marked as “Part One,” which means there could be more data. The hacker said that the file contains:

  • Historical records of Twitch source code, etc.
  • Proprietary software development kits.
  • Unreleased competitors Steam.
  • The online game store.
  • Programs used by Twitch to test its security flaws.
  • A list of the revenue that each of the site’s streamers has made since 2019.

“Look at how much money your favorite streamer makes!” the hacker posted. “Jeff Bezos spent $970 million for this, and we gave it away for free.”

Twitch data leak part one

About The Update Of The Stream Key

Twitch didn’t answer a call for comment on the details of the breach. The company wrote on
Twitter that their team is working in urgency to understand its severity. Further, they said that as soon as more information becomes available, they will update the community immediately.” According to income lists that cannot verify independently, some site streamers have made millions of dollars since 2019. Some streamers confirmed that their numbers were accurate,
whereas others disputed it.

It is still not clear that how much data has been accessed till now. Twitch said it is still working to understand its security vulnerabilities, and it seems that some Twitch users should change their passwords. Twitch also reset all streaming keys on its service. “As a prudent consideration,
we have reset all streaming media keys,” said an email sent to all Twitch streamers.

Although Twitch is still investigating and has stated that there are no signs that login details have been exposed to the public, Sonora Solutions still advises that you change your Twitch password if you have not already done so. Also, don’t forget to enable two-factor authentication.

In addition to this, Twitch does not store the complete credit card number, so the complete credit card number will not be exposed. Either way, Twitch data leak will cause damage to game streaming services, especially for creators who rely on Twitch to ensure revenue and information security. Under the #DoBetterTwitch movement, Twitch conducted several weeks of protests to improve its services.

In August, the Twitch streamers also took a day off to protest the company’s lack of action on hate attacks

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User ID to User Info Mappings (2333843 entries)

User IDs Without Associated Data (64472 entries)




WRITING: Amnah Writer

10 Key Analytics And Data Trends Every Business Need To Know

When COVID-19 hit, organizations that used traditional analytics techniques that relied heavily upon large amounts of historical data realized one crucial thing: Many of these models are no longer relevant. The pandemic changed everything and rendered a lot of data useless. In contrast, analysis and forward-looking data teams shift from traditional AI techniques that rely on “big” data to more diverse secondary or “small” analysis categories.

Moving from big to small, end-to-end data is one of Sonora’s key
analytics and data trends for 2021 to 2022. These analytics and data
trends represent the market, technology, and business dynamics that data and analytics heads cannot neglect.

These analyses and data trends can help organizations and society deal with disruptive changes, fundamental uncertainties, and the opportunities they will bring in the next three years. In addition, data and analytics leaders must actively research how these trends can be helpful for mission-critical investments to improve their ability to predict, transform, and respond.

  • Accelerate the change of analysis and data: use artificial intelligence to innovate, improve integration, and integrate more diversified data sources more flexibly and efficiently.
  • Drive business value by more powerful XOps: make better decisions and transform data and analysis into an integral part of the business.

  • Distribute everything: Require flexibility in data and insight to support a broader range of people and things.

Top 10 Analytics And Data Trends

Accelerate The Change

  • Smarter, scalable,
  • more responsible
  • AI
  • Configurable data
  • and analytics
  • Data fabric as a
  • basis
  • From small to big
  • and wide data

Drive Business Value

  • XOps
  • Engineering decision
  • Data and analytics as
    a basic business

Distribute Everything

  • Graph relates
  • The increase in the
  • Data and analytics
    at the edg

Accelerate The

1.Smarter, Scalable, More Responsible AI –

More intelligent, responsible, and scalable artificial intelligence will empower better learning interpretable systems and algorithms and more time to value. Organizations will start making more demands on their AI systems, and they need to figure out how to scale these technologies; so far, it has been a challenge. While traditional AI technology may depend closely on historical data due to how COVID-19 has changed the business environment, historical data may not be relevant. It means that AI technology must work with fewer data through adaptive machine learning and “small data”
technology. Also, these AI systems must comply with federal regulations, protect privacy, and reduce bias to support ethical AI.

2. Configurable Data And Analytics

Configurable data and analytics aim to use components from multiple analytics, data, and AI solutions for a user-friendly, flexible, and usable experience that enables leaders to connect data insights to business actions. Sonora customer inquiries show that most large organizations have
more than one business intelligence tool and “standard enterprise” analytics. Supporting the creation of new applications from bundled business capabilities promotes agility and productivity. Collectible data and analytics improve an organization’s analytics capabilities and enhance collaboration and expand access to analytics.

3. Data Fabrics As A Basis

As digital business accelerates and data becoming more complex, data fabrication is the architecture that will support configurable data, analysis, and its various components.
The data fabric reduces implementation by 30%, integration design time by 30%, and maintenance by 70%, as technology projects are based on the ability to combine and use/reuse different data integration models. In addition, data fabrics can take advantage of existing technologies and skills from data warehouses, data lakes, and data centers while providing new tools and approaches for the future.

4. From Small To Big And Wide Data

Small and wide data, unlike large data, solve many problems for businesses dealing with increasingly complicated questions about Artificial intelligence and challenges with rare data use
cases. Using X-Analytics technologies, wide or broad data allows the analysis and synergy of various small, diverse (broad), structured, and unstructured data sources to enhance decisionmaking and context awareness. As the name suggests, small data can use data models that require less data but still provide helpful information.

Drive Business Value


The goal of XOps (Platform, Machine Learning, Data, and Model) is to achieve efficiencies and economies of scale using best practices of DevOps and ensure redundancy, reuse, and reliability while reducing process and technology duplication and enabling automation. These technologies will empower the scaling of prototyping and provide agile coordination and a flexible design for controlled decision-making systems. Overall, XOps will let businesses leverage analytics and data to drive business value.

6. Engineering Decision Intelligence

Decision-making intelligence is a discipline that includes a wide range of decision-making processes, including traditional artificial intelligence, analytics, and complex adaptive system
applications. Engineering decision intelligence applies to individual decisions and decision sequencing, their aggregation in business processes, and even emerging decision-making networks. Moreover, it allows organizations to obtain faster information needed to conduct business actions. When combined with standard data fabric and composability, engineering decision intelligence initiates possibilities to rethink or redesign how organizations improve decisions and make them more traceable, repeatable, and accurate.

7. Analytics And Data As A Basic Business Function

Business heads are now realizing the importance of using analytics and data trends to accelerate digital business initiatives. Instead of a secondary focus – supplemented by a separate team – analysis and data are moved to a primary function. However, business leaders often underestimate the complexity of data and lack opportunities. If Chief Data Officers (CDOs) set their strategies and goals, they can increase business value
output by 2.6 times.


8. Graph Relates Entirety

The graph is based on modern data and analysis to improve and enhance interpretable AI, machine learning models, and user collaboration. Although graphing techniques are not new to analysis and data, there has been a shift in thinking around them as organizations identify an increasing number of use cases. In fact, up to 50% of Sonora’s AI customer questions include a discussion about the use of graphics technology.

9. The Increase In The Augmented Consumers

Business users, traditionally, have been limited to manually exploring predefined data and dashboards. Often this meant that data and analysis dashboards were limited to data analysts or citizen data scientists exploring predefined questions.
However, Sonora believes that these dashboards will be replaced with conversational, automated, mobile, and dynamically generated information, customized to user needs and delivered to their point of consumption. Further, it transfers insight from a handful of data experts to anyone in the

10. Data And Analytics At The Edge

As more and more data analysis technologies appear outside of cloud environments and traditional data centers, they are getting closer to physical assets. It provides more real-time value and eliminates or reduces the latency of data-centric solutions.
Bringing data and analytics to the edge will allow data teams to expand their capabilities and expand the impact on different parts of the business. It can also provide solutions for situations
where data cannot be extracted from certain regions due to regulatory or legal reasons.

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What Is Cold Data? What Are Its Uses?

Data is described as cold data and hot data. Although companies tend to invest heavily in utilizing hot data or hot leads, they tend to overlook cold data which is just as important. Cold data is data that is not as actively used or frequently accessed. It gets collected and sits for a long time in a virtual container without getting transferred, analyzed, or retrieved to another part of the system. A great thing about cold data is that it is much easier to deal with because there are not many requirements concerning immediate input-output processes or synchronized results.

A durable archive is essential for cold storage. It is the place where data gets stored for long the term. However, the data can be used when needed. Most professionals create specific thresholds for cold data. For example, data that has been dormant for over 90 days to 180 days may be classified as cold data. However, the time duration can be even more depending on the industry.
In certain cases where data is left in one place, the outcome would be less labor-intensive. Instead, a professional or company can choose not to perform the task altogether. Administrators can use metrics such as last use for assessing the frequency of the data activity.

Metrics are used as part of research by organizations to determine whether to clear out cold data or not as storage systems are finite and there is just so much room for data storage. If you are interested in data storage and everything it has to offer, you have come to the right place. This post aims to provide all the information you need about cold data and its uses. So, what are you waiting for? Let’s dive in. Advantages of Cold Data
Developing a cold data storage solution is highly beneficial. There are many reasons why you should invest in cold data. It can help you in a number of ways as mentioned below.

1. Reduce Strain on Primary Storage by Migrating Cold Data to Secondary Storage

One of the main reasons why you need to develop cold data is because it can help reduce strain on your primary storage system. When you compare enterprise-level storage drives with mechanical drives, you come to realize that the mechanical drives that are used in cold data storage systems are only 20% of the price of high-end solid-state drives (SSDs). You will find the development of cold data storage solutions to be cost-effective.

2. Simplify Your Data Storage Solution

Another great thing about cold data storage is that a well-optimized system helps reduce the clutter of the local storage infrastructure and is much easier to maintain. Managing the movement of data between tiers or solutions has become easier than ever before. You will find some cold data storage solutions that even allow you to automate the entire management process from the start based on the best business practices. It does not get better than this.

3. Meet Compliance or Regulatory Requirements

Most organizations have to meet certain compliance or regulatory requirements in some form. They require cold data to ensure compliance. This makes holding onto cold data a necessity. You will need to keep the cold data with you for an extended period of time to avoid any serious repercussions. To avoid the possibility of facing litigation, it is in your best interest to invest in cold data storage. It will help you stay on the right side of the law depending on the industry you operate in.

4. Increase Data Durability

When you store cold data, you get to increase data durability. When you choose a data storage solution, you get to ensure reliability. Although mechanical drives may be slower than SSDs when it comes to offering file access, they are rather quick at pulling files and provide greater flexibility in terms of budget for the creation of additional backup within the storage system.

How Cold Data Can Be Used?

Now that you know about some of the benefits of storing cold data, we will dive deeper into how you can make the most of the data you store. Here are some of the ways you can use cold data to achieve your objectives.

1. Email Marketing

Data is possibly the most valuable asset that a company owns. You simply cannot afford to give it up. One of the ways you can make use of cold data is for email marketing. Keep your list of subscribers to ensure that you can send out emails to each subscriber regularly no matter how long you have been sending emails to them without a positive response. As long as you have access to the cold data, you get to take advantage of it for email marketing efforts. It is something that you simply cannot go wrong with. You can take your email marketing strategy to the next level by accessing cold data to target some of your oldest clients. It might have been some time since some of the people on the email list have made a purchase. However, it does not mean that you should give up and stop targeting them. You have to think of things from a long-term perspective to get the results that you are after.

2. Niche Prospecting

Niche prospecting offers considerable potential. All you have to do is retain the cold data and
analyze it using advanced software to find niches that you can also cater to. Since you already
have so much data on your customers, you cannot let go of it. Instead, you could make the cold
data work for you by analyzing it to locate niches that you might have missed out on or have
developed over the last few years. In fact, you might even find an opportunity where you are
the only business pursuing the niche as other companies might not have access to cold data.
Therefore, you cannot just give up on it without first considering niche prospecting.

3. Lead Generation

Another great use of cold data is lead generation. You can turn to Sono Solutions to process the
cold data to find new leads. There is just so much that you can do with the data without a lot of effort. Lead generation is one of those things that you cannot take lightly. Let the cold data help you with lead generation. If you are searching for new leads, you should use the data you hold to find new leads. It will allow you to find new leads for a fraction of the cost. Instead of having to spend a lot of money, you will end up saving money thanks to cold
data. It offers endless possibilities. All you need is an open mind to make the most of it.

4. Advertising

Next, you can use cold data for assisting with advertising. As you already hold extensive data on your clients, you can use it to develop the perfect advertising campaign. Find out more about
your target audience by looking into the cold data. It will provide you with all the answers you
need to develop a killer advertising campaign. Only when you know your clients can you truly
cater to them. This is where cold data comes in handy. It lets you prepare customer personas to
understand your customers better and prepare an advertising strategy just for them.

5. Recruiting and Talent Prospecting

In addition to the above, cold data can even be used for recruiting and talent prospecting. Cold data will contain details about past candidates who had applied for a role and were not
selected due to another candidate showing great potential. However, if an urgent role is
needed, you can reach out to those candidates to offer them an opportunity to work for you. It
might seem like something simple. However, if you have a huge workforce and regularly hire
hundreds of employees, you will find cold data to be a lifesaver.

6. Market Research

Finally, cold data can aid in market research. It has a ton of potential. You can analyze the cold data to gain insights into the market. Find ways to improve the products or services and more. Cold data allows you to dive deep into the market and look for correlations that you might have overlooked. The insights you find will help you stand out in the market and better compete with major corporations. Market research requires a lot of data. Therefore, the worst mistake you can make is to delete cold data.


After you have gone over the post, you will come to realize that cold data is integral to the
success of your business. It is a goldmine that is only waiting to be explored. When you invest in cold data storage, you get to unleash its potential in ways that you could not have even
imagined. This is why it is important that you not dispose of cold data. Instead, you need to put it to good use.


How To Grow your Business With B2B Lead Generation

The Ultimate Guide to B2B Lead Generation

Are you a freelancer, advertiser, data scientist, or recruiter looking to improve B2B relationships with lead generation in 2021? Then, you have come to the right place. When it comes to B2B lead generation, it is important that you know what really works. There are certain strategies that you need to try out to generate more leads. You will be amazed to know the difference these strategies can make. The strategies we mention here can be easily implemented without any hassle.

Before we take a look at these strategies, it is important that you keep in mind that having a clear system for calibrating the marketing strategy for each lead gen campaign is necessary. The last thing you want is to misalign and lose valuable insights. Implementing some type of marketing campaign frameworks such as a tool or spreadsheet will go a long way in helping you manage each strategy. So, what are you waiting for? Let’s take a look at how you can improve B2B relationships with lead generation.

1. Automate Lead Generation and Email Marketing Campaigns

Marketing automation is the hottest trend in email marketing at present. It can help you generate impeccable results for your B2B business. When you opt for automation, you get to cut out the manual workload of segmented list management and target user behaviors. In fact, you can expect to take your email marketing strategy to the next level by recovering as much as half of the abandoned carts and increase sales considerably.

A great way to automate lead generation and email marketing campaigns is by using ActiveCampaign. It is an all-in-one CRM, marketing, and email automation tool. The reason why you should use it is that it is packed with some amazing automation features that let you take the lead in your industry.

2. Give Something Away For Free

A great way to boost B2B lead generation is by giving something away for free. Everyone loves to receive things for free no matter what they say. It might seem like a basic email lead generation strategy. However, it can work wonders for your brand.

Even though users today are promised something for free, it does not mean that you cannot cash in on the strategy. It might cost you some money initially. But, it will pay back in dividends. You can expect to turn those free users into paying customers in no time.

As long as you provide value to businesses, you can rest assured that they will sign up for what you have to offer. There is no way around it.

3. Create Referral Campaigns

Another amazing idea for increasing B2B lead generation is creating referral campaigns. They allow you to turn your email leads into more email leads. The fact is that it is highly satisfying to turn your existing customers into new ones. Let them do all the hard work through referral campaigns. The best part is that you can easily automate the process with the right tool. For instance, ActiveCampaign allows you to set up an automated referral campaign based on your criteria.

The secret to a successful referral campaign is offering a strong enough incentive that encourages customers to refer your business to people they know. You can even offer a reward to both your customer and their contact to encourage them to spread the message.

4. Create Customer Re-engagement and Retention Campaigns

Keeping your B2B leads coming back is crucial. This is where re-engagement and retention campaigns come in handy. They help bring back your dead leads to life. It is the same as getting new leads. However, you can even expect increased loyalty. Successful interactions make all the difference. For instance, if you look at Grammarly, it does a great job of gamifying interaction. Award your customers a badge to get them to make a purchase once again.

5. Offer In-Depth Guides

The best way to generate new B2B leads is by offering in-depth guides. Since B2B leads require educational content, guides should be a priority. You should convert your blog posts into guides to generate maximum traction. You invest time, money, and effort into content creation for your social media, third-party sites, blog, and website. This is why it makes perfect sense to take all that content and turn it into a much larger piece.

For instance, you can combine your blog posts into a comprehensive guide such as Bayut.com. It offers area guides for each location in the UAE and links all of its listings and content to provide greater value to its target audience. You should follow suit and create comprehensive guides to get customers hooked. Establish yourself as an authority in the desired field to generate maximum leads. You will be surprised to know the difference it makes. Creating better content will help you heaps.

6. Always Include Dynamic CTAs to Blog Posts

In addition to the above, it is vital that you add dynamic CTAs to all your blog posts. When you create in-depth guides, you also have to encourage your leads to take the desired action. This is only possible by adding dynamic CTAs towards the end of each post. It is an easy strategy to turn your blog readers into leads. Encourage them to subscribe and make a purchase.

The reason why you should not overlook this strategy is that you can turn all your blog readers into leads in no time. Rather than letting them go back to searching online, you should place CTAs to ensure that they take the right action.

7. Create Video Content

Video content creation is on the rise. Companies are finally realizing just how beneficial video content can be. This is why you need to follow suit by creating videos to generate leads. Do not just let leads just watch the footage and disappear. Tell them what they need to do so that they can do it. Your videos are incomplete without proper CTAs. They will allow you to convert interested leads and keep them coming back.

8. Segment Your Content Strategy

To make the most of your content strategy, you have to segment it. When it comes to email marketing and lead generation, segmentation is everything. Creating generic content for a broad audience is pointless. You would only end up wasting your time and effort. Instead, you need to segment the content strategy to target specific groups.

Learn as much as possible about your leads and use data to segment the content strategy. It will help point you in the right direction. You will find it to be the perfect strategy for generating more leads. Targeting each specific group is always better than targeting everyone with the same content.

9. Add Shareable Ideas to Your Content

If you want to maximize your reach and generate more B2B leads, you will need to pack your content with shareable ideas. Anyone who reads your content should want to share it with others. Getting technical SEO basics only scratches the surface. Things have become even more competitive now and you need to ensure that your content has plenty of shareable ideas that encourage users to talk about them with others. When links are confirmed by Google, it allows you to rank at the top. This is only possible when you pack your content with data and stats from trusted sources.

10. Update Old Content

Speaking of content, it is absolutely important that you update your old content. It is easy to forget about updating old content. Clean up old content and check all the content you have posted on a regular basis. The last thing you want is for your efforts to go to waste. Even the current article will continue to be updated in order to stay relevant.

When content becomes old, bad things start happening such as ranking drops, inaccuracies, and broken links. If you are not generating as many leads as you used to, chances are that you have not updated your old content for quite some time.

11. Personalize Landing Pages Based on Search Intent

The next thing that you need to do is personalize all your landing pages to match user search intent. As Google Ads brings in highly relevant traffic, you can personalize the landing pages to match the right keywords to boost your chances of generating leads. Dynamic Text Replacement is a great feature offered by Unbounce that you should test to ensure that your landing pages’ content matches the ads. It will ensure that you generate more leads than anticipated.

12. Create Remarketing Campaigns

Finally, you also have to create remarketing campaigns to keep your users engaged until they finally convert into leads. Although PPC does a great job at bringing high-quality traffic, you cannot expect most of the traffic to convert into leads immediately. Hence, you have to create remarketing campaigns to keep visitors engaged until they can make a decision.


B2B lead generation just got a whole lot easier with our post. From automating lead generation and email marketing campaigns to creating remarketing campaigns, each strategy that we have mentioned above is easy to implement and offers amazing results. It is about time that you got to work.