What Is Cold Data? What Are Its Uses?
Data is described as cold data and hot data. Although companies tend to invest heavily in utilizing hot data or hot leads, they tend to overlook cold data which is just as important. Cold data is data that is not as actively used or frequently accessed. It gets collected and sits for a long time in a virtual container without getting transferred, analyzed, or retrieved to another part of the system. A great thing about cold data is that it is much easier to deal with because there are not many requirements concerning immediate input-output processes or synchronized results.
A durable archive is essential for cold storage. It is the place where data gets stored for long the term. However, the data can be used when needed. Most professionals create specific thresholds for cold data. For example, data that has been dormant for over 90 days to 180 days may be classified as cold data. However, the time duration can be even more depending on the industry.
In certain cases where data is left in one place, the outcome would be less labor-intensive. Instead, a professional or company can choose not to perform the task altogether. Administrators can use metrics such as last use for assessing the frequency of the data activity.
Metrics are used as part of research by organizations to determine whether to clear out cold data or not as storage systems are finite and there is just so much room for data storage. If you are interested in data storage and everything it has to offer, you have come to the right place. This post aims to provide all the information you need about cold data and its uses. So, what are you waiting for? Let’s dive in. Advantages of Cold Data
Developing a cold data storage solution is highly beneficial. There are many reasons why you should invest in cold data. It can help you in a number of ways as mentioned below.
1. Reduce Strain on Primary Storage by Migrating Cold Data to Secondary Storage
One of the main reasons why you need to develop cold data is because it can help reduce strain on your primary storage system. When you compare enterprise-level storage drives with mechanical drives, you come to realize that the mechanical drives that are used in cold data storage systems are only 20% of the price of high-end solid-state drives (SSDs). You will find the development of cold data storage solutions to be cost-effective.
2. Simplify Your Data Storage Solution
Another great thing about cold data storage is that a well-optimized system helps reduce the clutter of the local storage infrastructure and is much easier to maintain. Managing the movement of data between tiers or solutions has become easier than ever before. You will find some cold data storage solutions that even allow you to automate the entire management process from the start based on the best business practices. It does not get better than this.
3. Meet Compliance or Regulatory Requirements
Most organizations have to meet certain compliance or regulatory requirements in some form. They require cold data to ensure compliance. This makes holding onto cold data a necessity. You will need to keep the cold data with you for an extended period of time to avoid any serious repercussions. To avoid the possibility of facing litigation, it is in your best interest to invest in cold data storage. It will help you stay on the right side of the law depending on the industry you operate in.
4. Increase Data Durability
When you store cold data, you get to increase data durability. When you choose a data storage solution, you get to ensure reliability. Although mechanical drives may be slower than SSDs when it comes to offering file access, they are rather quick at pulling files and provide greater flexibility in terms of budget for the creation of additional backup within the storage system.
How Cold Data Can Be Used?
Now that you know about some of the benefits of storing cold data, we will dive deeper into how you can make the most of the data you store. Here are some of the ways you can use cold data to achieve your objectives.
1. Email Marketing
Data is possibly the most valuable asset that a company owns. You simply cannot afford to give it up. One of the ways you can make use of cold data is for email marketing. Keep your list of subscribers to ensure that you can send out emails to each subscriber regularly no matter how long you have been sending emails to them without a positive response. As long as you have access to the cold data, you get to take advantage of it for email marketing efforts. It is something that you simply cannot go wrong with. You can take your email marketing strategy to the next level by accessing cold data to target some of your oldest clients. It might have been some time since some of the people on the email list have made a purchase. However, it does not mean that you should give up and stop targeting them. You have to think of things from a long-term perspective to get the results that you are after.
2. Niche Prospecting
Niche prospecting offers considerable potential. All you have to do is retain the cold data and
analyze it using advanced software to find niches that you can also cater to. Since you already
have so much data on your customers, you cannot let go of it. Instead, you could make the cold
data work for you by analyzing it to locate niches that you might have missed out on or have
developed over the last few years. In fact, you might even find an opportunity where you are
the only business pursuing the niche as other companies might not have access to cold data.
Therefore, you cannot just give up on it without first considering niche prospecting.
3. Lead Generation
Another great use of cold data is lead generation. You can turn to Sono Solutions to process the
cold data to find new leads. There is just so much that you can do with the data without a lot of effort. Lead generation is one of those things that you cannot take lightly. Let the cold data help you with lead generation. If you are searching for new leads, you should use the data you hold to find new leads. It will allow you to find new leads for a fraction of the cost. Instead of having to spend a lot of money, you will end up saving money thanks to cold
data. It offers endless possibilities. All you need is an open mind to make the most of it.
Next, you can use cold data for assisting with advertising. As you already hold extensive data on your clients, you can use it to develop the perfect advertising campaign. Find out more about
your target audience by looking into the cold data. It will provide you with all the answers you
need to develop a killer advertising campaign. Only when you know your clients can you truly
cater to them. This is where cold data comes in handy. It lets you prepare customer personas to
understand your customers better and prepare an advertising strategy just for them.
5. Recruiting and Talent Prospecting
In addition to the above, cold data can even be used for recruiting and talent prospecting. Cold data will contain details about past candidates who had applied for a role and were not
selected due to another candidate showing great potential. However, if an urgent role is
needed, you can reach out to those candidates to offer them an opportunity to work for you. It
might seem like something simple. However, if you have a huge workforce and regularly hire
hundreds of employees, you will find cold data to be a lifesaver.
6. Market Research
Finally, cold data can aid in market research. It has a ton of potential. You can analyze the cold data to gain insights into the market. Find ways to improve the products or services and more. Cold data allows you to dive deep into the market and look for correlations that you might have overlooked. The insights you find will help you stand out in the market and better compete with major corporations. Market research requires a lot of data. Therefore, the worst mistake you can make is to delete cold data.
After you have gone over the post, you will come to realize that cold data is integral to the
success of your business. It is a goldmine that is only waiting to be explored. When you invest in cold data storage, you get to unleash its potential in ways that you could not have even
imagined. This is why it is important that you not dispose of cold data. Instead, you need to put it to good use.